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In the next three blogs, of which this is the first time, I will try to provide handles applied to content marketing to integrate into your organization. The comments on my blog posts, online and offline are often in the same key, 'Right, good story! But how do I apply? " There are great best practices to find, KLM / Coca Cola / Triodos etc. But this conclusion is often not the practice of the smaller scaled enterprise. Therefore the first of the three, in search of the essence: x men first What is my story?
Challenge: What story line with my audience, and organization? The insight: Joe Pulizzi has actually x men first perfectly put into words: "Know what keeps your clients up at night." x men first When you know where your (potential) customers overnight awake at've already half your story. The solution: Organize a breakfast. Invite some of your customers. Provide rich sandwiches, warm croissants and fresh orange juice. Then ask your existing customers: "Where was you last night awake?" Of course it can be in a different setting, but make sure you are in a personal atmosphere the conversation comes on and you find out where your (potential) customers lose sleep. Summarizes these stories to three, up to five, challenges together. Translation then any challenge to a service x men first or product within your company. The more specific you have an answer on where your client is awake, the more clearly you are formulating your story. If you go into a market in which products are very similar then the advice is a characteristic of your organization additional

accent in relation to a challenge. Lets you highlight x men first a specific feature of your organization. As a final step, make sure that EVERY (no exception!) Content item you create and publish connected to one of the challenges. This ensures a consistent and compelling story of your organization to your customers. On the wall? On the magnetic board? Download the infographic: In six steps the story of your organization Tagged / content marketing / story / infographic / essence x men first / handles
Latest / reactions Sander x men first Haas - @ Jeroen and Kari-Anne, I apologize that the text comes across to you. I found ... Kari-Anne Fygi - @ Jeroen: You're x men first right. We have slightly modified the text, but it is not indeed ... # Lech - Very interesting and good article! Sincerely, Lech Bakhuizen Jeroen van den Brink Tebbe - Flicker ff soon with your blog pure Rap for More. Of course ... "We want More '... all ... Aurélie - Hey! Interesting piece but I think a company or organization x men first can communicate perfectly business ... Joris Zoelen - Good chance that the price is conceived as a PR tool. Positive communication can definitely help, ... Peter Paul Oerle - You did a fantastic job guys! Good luck in the coming years with the world ...
Almost all organizations get there early or late to do: mergers and acquisitions. Reducing the proliferation of brands requires choices and bold steps in the portfolio x men first of brands. Building an efficient and effective brand portfolio is often difficult, however, than many a book or advisor makes us believe
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articles Zalando's cry for attention 'Marketer, be an expert in online branding Tim O'Reilly: Web 2.0 Venkat Ramaswamy godfather: the godfather of co-creation Miffy in China
ingrid archer (Ingrid Archer) / marketing in financial markets, x men first nice story on @ Molblog King customer

settles on results http://t.co/glfGrAiK Int_Orange (International Orange) / To pitch or not to pitch? (English) and the following, http://t.co/BKzX08wj article http://t.co/xUJ6mPFm pitch # # # advertising # events agencies NLMarketeers (NLMarketeers) / The feeling of unfairness never gets used.: The nationally renowned alderman in the south of the country t ... http://t.co/CXyTm2hC # marketing Iddiz (Iddiz) / The feeling of unfairness never gets used. # Online marketing http://t.co/AADEGznP MelvinKoenings x men first (Melvin Koenings) / Fascinating blog! "In

some professions ethical behavior is punished and it pays to be dishonest" http://t.co/dUiOPWW6 half
Brand Anchoring: 3 principles for living brand Virtually every organization wants to change. Especially now that the economic downturn persists. The ...
Online Marketing 65 percent Americans

x men first pay for online content Forrester: Social networking